ACLU, ACLU Voter Education Fund, ACLU of Wisconsin Launch $1.75 Million Voter Education Campaign for U.S. Senate and State Legislative Races

MILWAUKEE – The American Civil Liberties Union (ACLU), ACLU Voter Education Fund, and ACLU of Wisconsin announced a new seven-figure voter education campaign to inform voters about the candidates’ positions on abortion rights in the upcoming 2024 U.S. Senate race and state legislative races across the state.

The effort will start with a six-week radio ad in the U.S. Senate race featuring Wisconsin candidates Eric Hovde (R) and Tammy Baldwin (D)’s own words on abortion rights. While the ACLU does not support, oppose, or endorse candidates, this initiative of the ACLU Voter Education Fund focuses on providing voters with crucial information about the candidates' stances, particularly on abortion rights.

“The ACLU is engaging in these races because there’s too much at stake in this election – most notably the right to essential, lifesaving healthcare,” said Esete Assefa, chief political advisor at the ACLU. "Our goal is to ensure that Wisconsin voters have access to comprehensive information about where candidates land on abortion rights, enabling them to make an informed decision when they head to the polls."

The $1.75 million effort will reach over 1 million Wisconsin voters across the state. The campaign will target Assembly Districts 21, 26, 53, 61, 85, and 89 for the state legislative races with robust voter education around abortion. The ACLU of Wisconsin also sent candidate questionnaires to all state assembly and Senate candidates to gauge their positions on access to contraception and IVF, classroom censorship, and marijuana legalization, among other critical issues.

The campaign is part of the ACLU’s $25 million effort to safeguard and advance fundamental rights during the 2024 election, with a laser focus on protecting and expanding abortion and voting rights up and down the ballot. These races are foundational to achieving a pro-civil rights and liberties majority in the U.S. Senate and Wisconsin State Legislature, which is crucial to the success of the ACLU’s policy goals.

Paid for by ACLU Voter Education Fund, 212-549-2500, not authorized by a candidate or candidate’s committee.